Design

Good, clean, uncluttered design always catches my eye. Simple lines, gentle curves, harmonic colors. One of the reasons that Apple is so successful is their incredible attention to design, right down to the smallest detail. Not only is the product itself stylish, but the packaging is also remarkably well designed and usually with minimal text, logos and other clutter.

Look at a Mac notebook computer. One very distinctive logo (recognized the world over) on the lid, and a discreet “MacBook Pro” on the screen frame. That’s it. Open up the box for almost any other brand of notebook computer and you’ll see logos and stickers plastered all over the lid and keyboard area. Many of them can’t be removed without damaging the finish of the computer. It is not necessary to have a permanent sticker on a computer to show that it has 811wi-fi, USB, Intel, Windows, etc., etc.

Why don’t other manufacturers take a cue from Apple and emulate the clean, uncluttered design and sense of style?